Really, each social media platform is different. Audiences don’t typically want the same kind of content on Snapchat and Instagram that they look for on LinkedIn and Facebook, so you shouldn’t expect to successfully share all of the same content across all platforms.
Don’t wear yourself too thin by trying to keep up with and regularly post on nearly every social channel known to man! It’s okay to not have a presence on every platform there is. The important thing is to stick to who you are and who your brand is, and if that’s clear on the socials you do use…. Well, you’ve already won! Stick to 2-3 platforms, and grow your business on there until you’re ready to take on another one! If that time never comes, well that’s okay too, you don’t need to be a superhero on every platform.
Do not make the mistake of thinking the only audience you’re reaching on social media is young adults and teens. People of all ages use social media. Apart from gathered statistics, I can personally tell you I have at least three family members over the age of 70 who use multiple platforms multiple times a day!
For decades now the online space has continuously expanded and many businesses had to adapt to the new world of social media management. Even if it’s not necessarily a necessity to have social accounts for your business, it could never hurt. In fact, it’s probably better to have social accounts for your business. For one, who’s to say that competitors in your industry haven’t already started social media marketing (SMM)?
And, if there isn’t anyone in your industry utilizing social media, then there is a completely untapped market and it would be a clever business move to start to attract those potential clients/ customers via social media marketing. By starting now, you can be ahead of the curve, and leave all of your competitors scrambling to catch up!
No one is suggesting that social media isn’t free to use. You can download Instagram, Tiktok, and so on with the click of a button- no charge needed. But as a business owner, you’ll be missing out on so many unique and helpful tools by sticking to just cost-free apps. You know what they say: you gotta spend money to make money, and with SMM, that couldn’t be more true.
Tools like Buffer and Hootsuite are essential for helping you manage all of your socials in one place- however that kind of luxury comes with a charge. While these charges are not attached to the social media sites themselves, if you want to properly utilize the apps and build your business via socials, spending money on at least one SMM tool is 100% necessary. The investment you make now will set you up for success in the future!
There’s an extremely popular misconception that finding out your ROI is near impossible. Part of this is because many businesses let the number of “likes” a post got tell them what they think they need to know. While getting a lot of “likes” can almost always be seen as a good thing, that’s not all there is to it. Luckily for us, there are tools available to help us figure out our ROI- the most powerful being Google Analytics.
Through this, you can see almost every interaction that happens on your socials. I’m talking anywhere from likes, shares, and saves, to visitor flow and URL tracking. Finding your ROI truly isn’t hard if you know where to look, and thankfully Google and other massive companies do that for us.